Case Study:
Low- income medical treatment App
Project Overview.
The problem:
In 2018, 27.8 million people in America don’t have access to health coverage. The strategy is to help those that don’t have access free blood pressure testing, vaccination, free hearing test, free blood sugar testing and free generic medicine.
Responsibilities:
Conducting interviews, paper and digital wireframing, low and high-fidelity prototyping, conducting usability studies, accounting for accessibility, iterating on designs, determining information architecture, and responsive design.
Role:
UX designer leading the app and responsive website design from conception to delivery.
The product:
Medical Treatment App is an app focused on finding accessible healthcare for those in financial need. The organization helps people find resources and tools find affordable healthcare. The primary target users include people with low- income or limited health care.
The Goal:
Design an app that will connect disadvantage people with tools to locate free or discounted healthcare.
Project duration:
June, 2021 to November, 2021
Persona & problem statement.
Anna Lopez is 30 years old with two kids, working as a sales representative. She is a busy working mom who needs free or discounted health coverage for herself and her kids.
User journey map.
I created a user journey map of Anna to experience using the site to help identify possible pain points and improvement opportunities.
Responsive design.
Site Map
Digital wireframes.
After ideating and drafting some paper wireframes, I created the initial designs for the medical treatment. These designs focused on delivering personalized guidance to users.
High-fidelity prototype.
The high-fidelity prototype followed the same user flow as the low-fidelity prototype, including design changes made after the usability study.
Usability Study findings.
There were many findings uncovered during the test of the restaurant App flow.
Resources:
People want easy access to resources that is available in the treatment center
Talk to an Expert:
Available experts for those with limited resources
Billing option:
People prefer clear indications of billing option and its tools available page.
Refining designs.
Based on the insights from the usability studies, I applied design changes by providing a clear section from the home screen to browse options and resources available for users with medical needs.
Accessibility considerations.
I set typography standards so there is a consistent visual interface and a clear visual Hierarchy.
Clear labels for interactive elements that can be read by screen readers.
Initial focus of the home screen on option recommended.
Screen size variations.
I included considerations for additional screen sizes in my mockups based on my earlier wireframes. Because users browse from a variety of devices, I felt it was important to optimize the browsing experience for a range of device sizes, such as mobile and tablet so users have the smoothest experience possible.
Going forward.
Impact.
Users shared that the app made Medical Treatment is something they could help meet the consumers needs.
What I learned.
I learned that even though designing a website for all inclusions, it is good to have something that is easy to navigate for all users.
Next steps.
Create another high fidelity Proto type to test more complex design App.
Conduct follow up user testing on website flow.
Introduce graphic illustration for user journey.